Leaderboard Lab

Activation-weighted scoring for launch referrals.

The leaderboard favors activated demand over raw invite spam, which keeps incentives aligned with pipeline value instead of vanity volume.

Product depth

What this product does

B2B Viral Waitlist turns launch interest, referral channels, accepted invites, activation quality, and incentive rules into one governed launch surface. Non-technical leaders see whether demand is compounding cleanly. Technical teams see the cohort, score, boost rule, artifact, and verification logic behind the waitlist.

GTM analyst lens

Where growth teams use it

Use it to compare founder-led, partner-led, product-led, and social invite lanes by qualified activation instead of raw signups. It shows which referral paths deserve more launch capacity and which incentives are creating vanity volume or low-fit demand.

Value architecture

Where launch value leaks

The system surfaces leakage from weak cohort quality, over-weighted incentives, leaderboard gaming, referral loops that do not activate, and launch pushes that create volume without buyer readiness. Leaders can protect scarce sales and onboarding capacity before the launch wave hits.

Technical proof

What is inspectable

Static routes, API-style outputs, seeded waitlist cohorts, leaderboard scoring, launch artifacts, verification checks, prerendering, tests, smoke checks, and screenshot generation keep this as a real operator surface rather than generic marketing copy.

Portfolio pattern

What these repos have in common

Each Kinetic Gain surface converts operational evidence into board-readable decisions: owner, signal, model, risk, value, route, and verification stay visible together.

Leaderboard Entries

Atlas Revenue Ops

healthy

Agency

18 referrals 11 activated score 96

Incentive: Private onboarding workshop

Next action: Keep them warm for launch-day customer proof.

Northline Systems

healthy

SaaS operator

14 referrals 8 activated score 90

Incentive: Fast-track admin seats

Next action: Prompt for one more partner intro before public release.

Signal Harbor

watch

Consulting

9 referrals 4 activated score 74

Incentive: Priority feature voting

Next action: Needs a clearer referral CTA and a better onboarding landing page.

Mercury Bench

watch

Community

7 referrals 2 activated score 58

Incentive: Leaderboard visibility

Next action: Do not scale this lane until accepted invites convert at a higher rate.

Artifact Samples

waitlist/referral-rules.md

Referral credit rules and launch gating for invite campaigns.

ReferralLaunch opsGrowth

# Referral Rules

- Every accepted invite adds one credit.
- Activated invites add two more credits.
- Pilot-booked referrals trigger a double-credit boost.
- Disqualify self-referrals and recycled domains.

waitlist/leaderboard-scoring.md

How scores are calculated from accepted invites and activated accounts.

LeaderboardScoringRevOps

# Leaderboard Scoring

Score formula:
- accepted invite weight
- activated account weight
- segment fit multiplier
- abuse penalty

Never let raw volume outrank activation quality.

docs/incentive-notes.md

Guidance for incentive design, abuse prevention, and cohort pacing.

IncentivesIntegrityOps

# Incentive Notes

- Incentives should reward activated demand, not vanity referrals.
- Cap prizes when onboarding capacity is constrained.
- Review suspicious referral clusters before promoting a winner.