BV

Kinetic Gain

B2B Viral Waitlist

Referral compounding, cohort pacing, and launch-readiness posture.

Referral Lane

Cohorts, boosts, and acceptance quality in one launch surface.

Each cohort is modeled with invite volume, accepted accounts, referral rate, and a boost rule so operators can see which waitlist motions are genuinely compounding demand.

Product depth

What this product does

B2B Viral Waitlist turns launch interest, referral channels, accepted invites, activation quality, and incentive rules into one governed launch surface. Non-technical leaders see whether demand is compounding cleanly. Technical teams see the cohort, score, boost rule, artifact, and verification logic behind the waitlist.

GTM analyst lens

Where growth teams use it

Use it to compare founder-led, partner-led, product-led, and social invite lanes by qualified activation instead of raw signups. It shows which referral paths deserve more launch capacity and which incentives are creating vanity volume or low-fit demand.

Value architecture

Where launch value leaks

The system surfaces leakage from weak cohort quality, over-weighted incentives, leaderboard gaming, referral loops that do not activate, and launch pushes that create volume without buyer readiness. Leaders can protect scarce sales and onboarding capacity before the launch wave hits.

Technical proof

What is inspectable

Static routes, API-style outputs, seeded waitlist cohorts, leaderboard scoring, launch artifacts, verification checks, prerendering, tests, smoke checks, and screenshot generation keep this as a real operator surface rather than generic marketing copy.

Portfolio pattern

What these repos have in common

Each Kinetic Gain surface converts operational evidence into board-readable decisions: owner, signal, model, risk, value, route, and verification stay visible together.

Referral Cohorts

Founder outbound

healthy

Design partners and warm operator accounts

84 invites 39 accepted 46% referral
Boost rule: Double credits when a referred account books a pilot call. Notes: Highest-intent lane. Keep messaging personal and capacity-constrained.

Partner co-marketing

healthy

Agency and implementation partners

112 invites 51 accepted 41% referral
Boost rule: Priority demo slots for top three monthly referrers. Notes: Strong when paired with joint launch assets and clear ICP filters.

Product-led referral

watch

Users already inside the beta environment

63 invites 18 accepted 29% referral
Boost rule: Unlock advanced templates after two activated referrals. Notes: Good compounding lane, but only when onboarding friction stays low.

Cold social launch

watch

Broader startup and SaaS audience

240 invites 34 accepted 14% referral
Boost rule: Leaderboard visibility only, no premium incentives yet. Notes: Biggest top-of-funnel surface, but lower qualification and weaker activation.